Oct 25, 2018
We are joined by Tim Nakonechniy, CMO at Live Animations, who is talking with us from Kiev, Ukraine.
Live Animations is an international IT company specializing in the development of innovative products with augmented reality (AR) for children. Live Animations has released 4 world-famous children's books with Little Hippo: "Little Red Riding Hood", "Three Little Pigs", "Velvet Rabbit", "Masha and the Three Bears".
Books with augmented reality have already appeared on the shelves of 3,650 Walmart stores in the US. The first edition was 250,000 copies. In June 2018, Live Animations and Little Hippo received the Parents Choice Award (awarded by the non-profit Parents Choice Foundation to celebrate the best products for children of all ages). This is one of the most prestigious awards in children's products.
Tim talks about the unique elements considered in creating AR books from the animation, creative design, technology, and marketing that has made their books such a success. Learn more at https://liveanimations.org/.